Canadian apparel label Roots recently launched a super-sized pair of knit gloves, dubbed the Kawhi Leonard/Fun Guy Size gloves. The new accessory was launched in an attempt to entice basketball player Kawhi Leonard to return to the Toronto Raptors after he jokingly disclosed that he had trouble finding gloves large enough to withstand Canadian winters.
Roots announced on Twitter, tagging the player, that if he ever comes back to Canada, the brand has him covered with gloves big enough for his abnormally large hands. The tweet contains three gloves in different sizes: an S/M, L/XL, and a KL/FG, with the third glove eclipsing the others with its massive design. The tweet has gained sustainable online attention, with many Canadians hoping the player can now return to the Canadian team.
Image Credit: Roots
Roots Launched the Kawhi Leonard/Fun Guy Size Gloves
1. Custom-sized Apparel - Apparel companies can disrupt the market by offering custom-sized products for individuals with unique physical attributes.
2. Athlete-centric Accessories - Accessory companies can create products catering specifically to the needs of famous athletes, capitalizing on their influence and popularity.
3. Humorous Marketing - Marketing teams can incorporate humor in their campaigns to draw attention and create buzz for their products.
1. Clothing and Apparel - Companies in the clothing and apparel industry can create unique and innovative products to attract consumers with unmet needs.
2. Sporting Goods - Sporting goods companies can take cues from famous athletes and design products that cater specifically to their individual needs.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate humor and pop culture references into their campaigns to increase engagement and expand brand awareness.