The Katy Perry 'Teen Choice Awards' outfits were definitely in line with numerous high school looks. Taking cues from her song 'Teenage Dreams,' Perry's outfits depicted plenty of drama as she transformed from nerd to cheerleader.
The singer looked fabulous in every single getup, of course, proving her versatility in a variety of looks. Changing from blue haired bombshell to goth-chic in a matter of weeks, Perry is definitely one talented lady.
Implications - Consumers today are most often drawn to the products that are reflective of not only their tastes and preferences, but their personal lives and experiences. Businesses that create products with which consumers can share a connection or specific emotion will likely generate large numbers in terms of profits.