Socialite Self-Tanners

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kardashian Glamour Tan Gel Creates Bronzed Celeb-Looking Skin

— May 15, 2010 — Celebs
The Kardashian sisters are up to it again with their just-launched Kardashian Glamour Tan sunless tanner lotion. The sunless tanner will be available at Sephora and online beginning in mid-May.

The Kardashian Glamour Tan tanning lotion had to happen, with their QuickTrimmed bods and new bathing suit line; after all, it is the natural progression to then create a sunless tanner. The Kardashian sisters definitely know how to stay in the limelight, so props to them for that!

Trend Themes

  1. Celebrity Self-tanning Products — Creating personal brand aspirations with bronzed-looking skin.
  2. Influencer Marketing — Leveraging popular public figures to promote self-tanning products.
  3. Direct-to-consumer Beauty Products — Offering greater accessibility and convenience for purchasing trendy beauty products.

Industry Implications

  1. Beauty and Cosmetics — Capitalizing on popular beauty trends with new product releases.
  2. Marketing and Advertising — Relating products to the lifestyles and self-image of popular figures.
  3. E-commerce — Meeting consumer demand for trending beauty products through online retail.
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