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The Kanye West Jewelry Collection is Audacious, Just Like the Rapper

 - Jul 2, 2010   Updated: Jun 20 2011
References: kanyeuniversecity & highsnobiety
After the rapper's outstanding performance at the 2010 BET Awards, I had no idea what massive pendant he was wearing around his neck. Intrigued, I found out that his massive gold chain was part of the Kanye West Jewelry Collection.

Inspired by Egypt, the collection features a two-finger pyramid ring and a Horus pendant. Click through the gallery for a detailed look at the Kanye West Jewelry Collection.

Implications - In today's consumption-hungry culture, consumers often grow tired of the products and styles offered by businesses within their own culture. Such individuals are seeking out fresh and untried products. A simple way for businesses to satisfy these consumer cravings is by offering products infused with cultural flair inspired from other countries and exotic locations. Companies that provide consumers with a new experience will see big returns.