After the rapper's outstanding performance at the 2010 BET Awards, I had no idea what massive pendant he was wearing around his neck. Intrigued, I found out that his massive gold chain was part of the Kanye West Jewelry Collection.
Inspired by Egypt, the collection features a two-finger pyramid ring and a Horus pendant. Click through the gallery for a detailed look at the Kanye West Jewelry Collection.
Implications - In today's consumption-hungry culture, consumers often grow tired of the products and styles offered by businesses within their own culture. Such individuals are seeking out fresh and untried products. A simple way for businesses to satisfy these consumer cravings is by offering products infused with cultural flair inspired from other countries and exotic locations. Companies that provide consumers with a new experience will see big returns.
Key Themes Behind This Trend
- Cultural Flair Products
- Opportunity for businesses to offer products infused with cultural flair inspired from other countries and exotic locations.
- Consumption-hungry Culture
- Consumers growing tired of products and styles offered within their own culture, seeking fresh and untried products.
- Exotic Inspired Collections
- Creating collections inspired by exotic locations and cultures offers consumers a new experience and potential big returns for businesses.
Where This Applies
- Fashion and Accessories
- Opportunity for fashion brands and accessory companies to create cultural-flair products and exotic inspired collections.
- Jewelry
- Jewelry industry can capitalize on the trend by offering Egypt-inspired pieces or collections inspired by other exotic cultures.
- Retail and E-commerce
- Retailers and e-commerce businesses can cater to the consumption-hungry culture by curating and selling unique products infused with cultural flair.
