Kanye West and his fashionista girlfriend Amber Rose are featured in the new Louis Vuitton ads promoting the special Kanye West x LV collaboration on a sneaker range.
The ads featuring a completely naked Amber Rose resting her head on Kanye West's lap.
The Kanye West x Louis Vuitton collaboration features a range of monochrome, leather and suede sneakers.
Implications - Celebrity endorsements can influence fans to purchase products, especially when the product is a collaboration piece. The fans have a strong desire to emulate their idol and to do this, they will buy products that the star would wear, used or has designed. This way they are able to project their ideal self.