Justin Saunders and Garrett Leight Create a Pair of Eyeglasses
References: jjjjound & highsnobiety
Justin Saunders is a designer based in Montreal and the mind behind photography blog JJJJound -- he works in collaboration with Californian optics label Garrett Leight on a special pair of eyeglasses. The frames take on the skeleton on the classic 'Brooks 47' by Garrett Leight and the merging aesthetics shows through the colorway.
It boasts a light caramel hue, which is drawn from the JJJJound neutral tone. Additional design touches include the co-branding details that decorate the arms and the touch of gold over the hinges. The collaborative eyeglasses are carefully packaged in a case that comes with a JJJJound wiping cloth. This case is then placed in a brown cardboard box enclosed with a string tie.
It boasts a light caramel hue, which is drawn from the JJJJound neutral tone. Additional design touches include the co-branding details that decorate the arms and the touch of gold over the hinges. The collaborative eyeglasses are carefully packaged in a case that comes with a JJJJound wiping cloth. This case is then placed in a brown cardboard box enclosed with a string tie.
Trend Themes
1. Neutral-toned Eyewear - Designers are collaborating to create eyewear frames with a neutral color palette, providing a new style option for consumers.
2. Crossover Collaborations - Different industries are collaborating on products, providing consumers with unique design aesthetics and potentially disrupting traditional market segments.
3. Sustainable Packaging - Brands are exploring ways to incorporate environmentally-friendly packaging for their products, creating a new selling point for conscious consumers.
Industry Implications
1. Eyewear Industry - The eyewear industry can capitalize on this trend by partnering with designers to create eyewear frames with unique color palettes and designs.
2. Fashion Industry - Fashion industry designers can collaborate with eyewear brands to create eyeglasses with unique design aesthetics and expand their product offerings.
3. Packaging Industry - The packaging industry can explore sustainable packaging options and offer innovative solutions for brands who are looking for eco-friendly packaging options.
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