'Just Grow It' is a clever pun on the famous Nike motto, Just Do It. It is also the title of a sculpture series that revolve around iconic footwear designs that have been reinterpreted in materials that stray away from leather and rubber. Instead, the Just Grow It sculptures are made out of flowers and plant life.
Visually striking, Just Grow It was created by French artist Mr Plant, which is the alias of Christophe Guinet. The root of his work in the Just Grow It series might be a love for nature and plants, but as it is written on his website, 'One can also read a subtle denunciation of our thoughts polluted by overconsumption and the ultra-liberal media hype in which we are soaked.È
Key Themes Behind This Trend
- Sustainable Art
- Opportunity for artists to create visually stunning works using unconventional materials like flowers and plant life.
- Eco-friendly Fashion
- Disruptive innovation opportunity to develop footwear made from sustainable and biodegradable materials.
- Social Commentary
- Artists can use their work to critique consumerism and raise awareness about overconsumption and media influence.
Where This Applies
- Art and Design
- Artists can incorporate unconventional materials and sustainable practices into their creations.
- Fashion
- Companies can explore the use of sustainable and biodegradable materials in footwear production.
- Media and Advertising
- Businesses can use art as a medium to convey social commentary and raise awareness about pressing issues.
