Gramicci works in collaboration with Randomevent on the new JUMP IN NEON collection that is designed for the Fall/Winter 2022 season. The upcoming new range highlights the bright city lights for inspiration, whilst also nodding to Gramicci's outdoor expertise.
The seasonal collection is full of functional looks including heavy trousers with a wide-legged cut, hooded windbreakers, puffer coats with a dropped shoulder, and much more. Additionally, the collection also has fleece jackets that are lined with orange cubic patterning and grey sweatpants that have the function of oversized cargo pockets. To round out the seasonal collection are the blouson jackets and bottoms made from corduroy in a black tonal palette detailed with "G" and "R" as a co-branded touch.
Image Credit: Randomevent
Why This Trend Is Growing
- Neon Fashion
- The neon trend is gaining popularity in the fashion industry, offering opportunities for companies to incorporate bright colors into their designs.
- Outdoor-inspired Fashion
- Incorporating outdoor features into fashion designs, as seen in the JUMP IN NEON collection, presents opportunities for companies to bring functionality and style together.
- Co-branded Fashion
- Collaborating with other brands on co-branded fashion collections, as demonstrated by Gramicci and Randomevent, offers opportunities for companies to expand their customer base and reach new markets.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of the neon trend and incorporate outdoor features to create functional and stylish clothing pieces.
- Outdoor Gear
- The JUMP IN NEON collection showcases a combination of outdoor gear and streetwear, making it an opportunity for companies in the outdoor gear industry to tap into the fashion industry by creating stylish and functional designs.
- Marketing
- Co-branded fashion collections offer opportunities for companies in the marketing industry to create unique campaigns and collaborations between multiple brands to reach new audiences and promote products.
