Eccentrically Patterned Menswear

The Julian Zigerli Spring/Summer 2015 Collection is Artfully Bold

The Julian Zigerli Spring/Summer 2015 collection graced the stage during Milan Fashion Week. Entitled “Life Is One Of The Hardest“, the collection highlights a range of artful textile prints that adorn a wardrobe of suited separates, patterned casuals and practical outerwear pieces.

'Representing the short-sighted nature of the overworked and modern man, this collection showcases pieces that are subtly bold and daring'. The menswear line boasts tailored silhouettes that are accented with cut-out elements, appearing both unexpected and youthful.

Juxtaposing the structure of work and the freedom of everyday life, the Julian Zigerli Spring/Summer 2015 collection updates classic menswear silhouettes with an infusion of deconstructed details. These details are inspired by the art of computer manipulation and are meant to evoke an aesthetic of “Real Life Photoshop".

Artful Textile Prints
Opportunity to disrupt the fashion industry by incorporating bold and unconventional textile prints into menswear designs.
Cut-out Elements
Opportunity to innovate by integrating unexpected and youthful cut-out elements into tailored silhouettes, redefining traditional menswear.
Deconstructed Details
Disruptive opportunity to bring computer manipulation-inspired deconstructed details to menswear, creating a unique aesthetic and modern look.

Who This Affects Most

Fashion
Fashion industry can explore incorporating eccentric artful prints, cut-out elements, and deconstructed details into menswear designs.
Textile
Opportunity for the textile industry to develop and produce bold and unconventional textiles for menswear, catering to the demand for unique designs.
Technology
Technology industry can contribute by exploring ways to integrate computer manipulation-inspired deconstructed details into menswear manufacturing process.
SCORE
1.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 8%
Freshness 8%

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