Juicy Couture's nightwear collection has arrived just as the temperatures start to drop, offering consumers a selection of comfortable and sensual pieces. More consumers are investing in loungewear as COVID-19 regulations continue to keep people indoors, giving brands the unique opportunity to pivot to more casual and comfort-centric offerings.
For its first-ever nightwear collection, Juicy is offering satin pyjamas and robes that are stylish enough to be worn throughout the day and comfortable enough to be worn when sleeping. Staying true to its legacy branding, each piece arrives with the iconic 'Juicy Couture' text, boasting elements of 90s nostalgia. The current collection features shorts, pants, tops and robes that arrive in pink or black colorways.
Image Credit: Juicy Couture