Sublime Prismatic Scenes

Joy Wong Illustrates Females in Surreal Polycolored Backdrops

If the world was as vibrant as these Joy Wong illustrations, people would probably be in such constant awe that no one would ever get anything done. With luminous and highly saturated colors, imaginative scenarios and perky female subjects, Wong enlivens the world with her rendered creations. Someone would have to be extremely bitter to not feel joyous in the presence of these uplifting images.

Joy Wong, who also illustrates under her Joysuke pseudonym, is a UK-based artist originally from Hong Kong. Asian aesthetic influences are readily identifiable in Wong’s work as most of her characters are doe-eyed, pixie-nosed and have near impossible anatomical figures. She often illustrates adolescent females innocuously enjoying life, but on occasion, she’s also painted some sordid pictures featuring older women in somber scenarios that borderline on freaky.

Vibrant Illustrations
The trend of creating highly saturated and imaginative illustrations that enliven the world.
Asian Aesthetic Influence
The trend of incorporating Asian aesthetic influences in artwork, characterized by doe-eyed characters and near impossible anatomical figures.
Surreal Scenarios
The trend of depicting surreal and fantastical scenarios in artwork.

Industries Being Reshaped

Art and Design
Disruptive innovation opportunities in creating new forms of vibrant and visually stunning artwork.
Fashion
Disruptive innovation opportunities in incorporating Asian aesthetic influences and surreal elements into fashion designs.
Advertising and Marketing
Disruptive innovation opportunities in using vibrant illustrations and surreal scenarios to create eye-catching campaigns.
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 37%
Freshness 8%