Jordan Brand’s experimental ‘Jordan Granville Pro’ silhouette is now launching in a ‘University Blue’ colorway after recently receiving a ‘Rattan’ iteration this past August. The upcoming colorway comes decorated in shades of ‘Coconut Milk,’ ‘University Blue,’ ‘Midnight Navy,’ and ‘Neutral Grey,’ and also features light grey Swooshes for contrast. The sneakers offer breathable mesh on the uppers, wrapping suede overlays that extend to the toe cap and laces, and padded tongues, among other unique features.
The sneaker rests on a chunky angular midsole that comes dipped in a sandy beige shade. The new ‘Jordan Granville Pro SP’ in ‘University Blue’ will launch on the official Nike store in the near future at a price point of $140 USD.
Image Credit: Nike
Key Themes Behind This Trend
- Chunky Sneaker Trend
- The popularity of chunky sneakers with unique design features like the Jordan Granville Pro presents an opportunity for footwear companies to experiment with new silhouettes and colorways.
- Athletic Fashion Trend
- The incorporation of sneakers like the Jordan Granville Pro into everyday fashion looks creates an opportunity for fashion and athletic wear brands to collaborate and create more versatile products.
- Colorway Trend
- The use of unusual colorways like the 'University Blue' on the Jordan Granville Pro demonstrates a trend towards more experimental color combinations in fashion.
Where This Applies
- Footwear Industry
- Opportunities exist for footwear companies to develop distinctive silhouettes and unique colorways that appeal to fashionable and athletic consumers in equal measure.
- Athletic Apparel Industry
- A trend towards more fashion-forward and versatile athletic wear suggests an opportunity for companies to experiment with more unconventional designs like the Jordan Granville Pro.
- Fashion Industry
- The incorporation of athletic sneakers like the Jordan Granville Pro into everyday fashion looks signals an opportunity for fashion designers to explore and experiment with more innovative collaborations and designs.
