The Jonas Kloch for Helmet Magazine Editorial Features Furry Co-Stars

The Jonas Kloch for Helmet Magazine menswear editorial features gritty urban captures, shot on the streets of London. Jonas is effortlessly cool, showing off an edgy look with a hipster flair in this photo series captured by photographer Kate Cox.

The editorial's raw imagery is a showcase of troubled youth portraits featured in the latest issue of the Australian magazine Helmet. Jonas sports fashion-forward looks that mix relaxed streetwear styles with sharp and tailored silhouettes outfitted by stylist Katy Lassen. The model wears quirky statement accessories that include white eared hats, cow-printed loafers and furry friend puppy co-costars.

Jonas rocks bold platinum blonde locks by Ben Jones that add the perfect complementing touch to his carefree and youthful image. This edgy editorial pushes boundaries and takes fashion risks proving the importance of personal style.