Troubled Hipster Portraits

The Jonas Kloch for Helmet Magazine Editorial Features Furry Co-Stars

The Jonas Kloch for Helmet Magazine menswear editorial features gritty urban captures, shot on the streets of London. Jonas is effortlessly cool, showing off an edgy look with a hipster flair in this photo series captured by photographer Kate Cox.

The editorial's raw imagery is a showcase of troubled youth portraits featured in the latest issue of the Australian magazine Helmet. Jonas sports fashion-forward looks that mix relaxed streetwear styles with sharp and tailored silhouettes outfitted by stylist Katy Lassen. The model wears quirky statement accessories that include white eared hats, cow-printed loafers and furry friend puppy co-costars.

Jonas rocks bold platinum blonde locks by Ben Jones that add the perfect complementing touch to his carefree and youthful image. This edgy editorial pushes boundaries and takes fashion risks proving the importance of personal style.

Image Credit: Kate Cox

Gritty Urban Captures
Opportunity for photographers and artists to explore the aesthetic of gritty urban environments in their work.
Fashion-forward Streetwear
Opportunity for fashion designers to create clothing that blends relaxed streetwear styles with sharp and tailored silhouettes.
Quirky Statement Accessories
Opportunity for accessory designers to create unique and eye-catching statement pieces that add personality to fashion ensembles.

Sectors Adopting This

Photography
Disruptive innovation opportunity for photographers to experiment with unconventional settings and capture the beauty of gritty urban environments.
Fashion Design
Disruptive innovation opportunity for fashion designers to blend streetwear and tailored styles to create new fashion trends.
Accessory Design
Disruptive innovation opportunity for accessory designers to create unconventional and eye-catching statement pieces that redefine the concept of fashion accessories.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 58%
Freshness 8%

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