Follow industrial designer John Cho Moore while he hand crafts bags using bamboo and canvas. Throughout the video following Moore's journey of creating one of his bags from beginning to end, the designer expresses his distaste and dissatisfaction with the current industrial design process. Moore feels that products today carry no real value for consumers.
John Cho Moore hopes that customers will keep his bamboo and canvas bags for their entire lives, as each takes hours to construct and is made from sustainable materials. The video documents the designer's craftsmanship, skills, efforts and personal touches that go into the design and creation of his bags. Customers interested in purchasing one of the handcrafted bamboo bags can visit the designer's personal website.