The Joel Janse Van Vuuren SS13 lookbook revolves around an underwater theme. Completely submerged, the model is a vision in flowing, billowing gowns that are strikingly accentuated by the surrounding waters. Embracing her inner mermaid, model and creative director Elsa Bleda executes artistic poses that also work to showcase the dresses best assets.
Shot by photographer Ilse Moore, who is known for her underwater images, the Joel Janse Van Vuuren SS13 lookbook is romantically titled The Spirit of Galatea. The South African designer was inspired by 19th Century cinema, art and the Belle Epoque when creating his dresses. Like vibrant paint strokes on a black canvas, the elegant ensembles pop right out. The looks were perfected by makeup artist Liezl Zene Oberholzer.