Jimmy Lion is an accessible sock brand that was created back in 2012 by two friends and former investment bankers named Alvaro and Felipe. Although the two didn't really intend to work in fashion when they began to work on a business together, they couldn't help but notice that there was a gap in the sock market that was just waiting to be taken advantage of.
In addition to being functional accessories that keep feet cozy, socks can be a way for consumers to convey a little of the quirkier side of their personalities without investing in a whole outfit. In order to enable this, Jimmy Lion's latest collection offers various prints and colorways -- which range from vintage Hawaiian-style florals, to surfers and sea creatures. Due to these themes, the socks stick to a seasonal aesthetic for summer, which is promoted in the retro Hollywood-centered editorial that highlights them.