Jim Beam ‘Signature' is Nuttier Than Most Bourbons
Tiana Reid — August 1, 2010 — Business
Jim Beam 'Signature' is a six-grain bourbon mixed with rye, barley, corn, triticale, brown rice and wheat. With a nuttier and dryer taste than most bourbons, this new make from Jim Beam is a six-year-old, 89-proof spirit. Jim Beam has taken the best of six worlds and created a Bourbon that isn't simply “trendy,†but has a sophisticated taste as well.
What's the catch? Jim Beam signature is only available to jet-setters at duty-free locations in airports.
Implications - If you were wondering how these amazing six-grain spirits came about, consider that this product is a result of the combination of various Bourbon liquors. The standard of quality held within the making of this product is quite high, therefore making it a valuable purchase.
What's the catch? Jim Beam signature is only available to jet-setters at duty-free locations in airports.
Implications - If you were wondering how these amazing six-grain spirits came about, consider that this product is a result of the combination of various Bourbon liquors. The standard of quality held within the making of this product is quite high, therefore making it a valuable purchase.
Trend Themes
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Six-grain Spirits — Opportunity to capitalize on the trend of creating unique and high-quality spirits by combining multiple grains in the distillation process.
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Nuttier Than Most Bourbons — Potential to disrupt the bourbon industry by offering a distinct flavor profile that appeals to consumers looking for a dryer and nuttier taste.
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Duty-free Exclusivity — Opportunity to cater to the affluent market of jet-setters by offering exclusive spirits only available at duty-free locations in airports.
Industry Implications
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Bourbon Distilleries — Bourbon distilleries can explore incorporating multiple grains in their production process to create innovative and sought-after spirits.
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Craft Distilling — Craft distillers have an opportunity to experiment with unique combinations of grains to create niche products with distinctive flavors.
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Travel Retail — Travel retail companies can leverage the appeal of duty-free exclusivity by partnering with premium spirits brands to offer exclusive products to affluent travelers.
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