Bold Bony Jewelry

The 'Armour' Collection by Eero Hintsanen is Dark Yet Beautiful

There is an inexplicable elegance to Finnish jewelry designer Eero Hintsanen's latest line 'Armour,' a delicate collection of skeletal designs that celebrates an alternative perspective to mainstream fashion.

The designer is not shy about the fact his cerebral and stunning designs won't be for everyone, even adding "those who get it, please contact..." before his contact information on his personal website.

The designs range from the symbolic, like an intricate bone headpiece, or even more bold and literal, like the necklace of a spinal cord that hangs down one's back.

Hintsanen has several other lines on his website in the spirit of 'Armour,' but he is also half of CHAO & EERO Jewel, whose designs are much more traditional and subdued.

Alternative Fashion
There is a growing trend towards alternative fashion, embracing unique and unconventional designs like Eero Hintsanen's 'Armour' collection.
Symbolic Jewelry
Symbolic jewelry is gaining popularity, as seen in Eero Hintsanen's 'Armour' collection which features intricate skeletal designs.
Unconventional Accessories
The trend of unconventional accessories is on the rise, with Eero Hintsanen's 'Armour' collection offering bold and literal designs like a necklace resembling a spinal cord.

Sectors Adopting This

Fashion and Apparel
The fashion and apparel industry has the opportunity to explore and cater to the growing demand for alternative fashion, inspired by the likes of Eero Hintsanen's unique jewelry designs.
Jewelry and Accessories
The jewelry and accessories industry can tap into the rising interest in symbolic jewelry, offering customers intricate and meaningful designs similar to Eero Hintsanen's 'Armour' collection.
Art and Design
The art and design industry can find disruptive innovation opportunities by embracing unconventional accessories, such as Eero Hintsanen's bold and literal designs, which blur the boundaries between artistic expression and wearable items.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 79%
Freshness 8%

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