Explicitly Malicious Jewels

French Brand Locher's Collection Doesn't Leave Much up to Imagination

The French brand Locher’s is back with the new jewelry collection featuring malicious pendants that don’t leave much to imagination.

Keeping up with the playful iconic ironic style, (higly contrasting with their sweet romantic appearance), these new jewels offer all you bad girls out there the possibility to “say it with a pendant." Feel like it’s a bad day and you’re getting so nervous you could hit someone in the face if they get too close? Go for the "I wanna punch someone" offer from Locher's.  Didn’t decide yet if the boy you’re seeing is the right one? Try the "I love you. Just kidding." pendant. Or tell the world that you’re a mental case, that you feel like playing or that you’re the greatest and ####### gorgeous, no way.

Provocative Jewelry
Opportunity for jewelry brands to offer edgy and provocative designs that cater to a niche market.
Humorous Accessories
Opportunity to create humorous accessories that allow customers to express their personality and sense of humor.
Customized Fashion
Opportunity for fashion brands to offer customized fashion pieces that allow customers to express themselves and stand out from the crowd.

Where This Applies

Jewelry
Jewelry brands can innovate by creating provocative and edgy designs that cater to a niche market.
Fashion
Fashion brands can innovate by offering customized fashion pieces that allow customers to express their personality and sense of humor.
Gifts and Novelties
Gift and novelty brands can innovate by offering humorous accessories that allow customers to express themselves and stand out from the crowd.
SCORE
4.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 56%
Freshness 8%