Habit has teamed up with American celebrity chef, author, and restaurateur Het Tila, to launch Jet Tila's Korean Street Menu.
Created as part of Habit's new "chef in residency" platform, the limited-time menu is available now through September 15, 2026. The menu includes three new items, starting with Korean Fried Chicken Bites, which are pieces of tender chicken breast that have been double-breaded in a spice blend, tossed in a spicy-sweet glaze, and then finished with everything-bagel seasoning. There's also a Crispy Rice Korean Salad featuring chargrilled chicken breast and a Sweet & Spicy Korean Char, which features a chargrilled beef patty and a sweet-and-spicy sauce.
Jet Tila's Korean Street Menu will also be followed by two other chef-driven menus, each of which will be available for eight weeks.
Image Credit: Habit
What's Driving This Trend
- Chef-led Limited Menus
- Celebrity culinary partnerships are turning quick-service launches into media-friendly events that create space for premium pricing, rotating experimentation, and stronger brand differentiation.
- Korean Street Flavors
- Korean-inspired sauces, fried formats, and bold seasoning blends are expanding mainstream menu appeal while opening new paths for global comfort food innovation.
- Residency-style Dining
- Short-term chef residency platforms are bringing restaurant-style novelty to fast-casual brands, supporting repeat visits through timed exclusivity and rotating culinary narratives.
Who This Affects Most
- Fast-casual Restaurants
- Rotating chef collaborations are reshaping fast-casual dining by blending operational scale with elevated menu storytelling and limited-time consumer excitement.
- Foodservice Marketing
- Chef-backed menu campaigns are creating promotional formats where culinary credibility, social buzz, and product trials become closely linked growth drivers.
- Prepared Foods
- Mainstream adoption of Korean-inspired chicken, sauces, and salads signals opportunities for packaged meal producers to translate restaurant trends into retail-ready formats.
