As far as jewelry shoots go, Eric Guillemain's gorgeous editorial featuring Jessica Stam for Vs Magazine has to be up there in terms of elegance and understated beauty. The editorial was published in the magazine's Fall/Winter 2009/2010 issue and illustrates the axiom "less is more" wonderfully.
The black-and-white jewelry spread features Jessica Stam clad only in jewelry; Eric Guillemain's photography showcases both her inimitable beauty and the milkiness of her skin. Gorgeous.
Implications - Jessica Stam does a fantastic job of being expressive and sensual without ever appearing over the top or lewd. She makes the perfect partner for Guillemain. Here's to hoping they team up for more shoots in the future.
What's Driving This Trend
- Elegant Jewelry Shoots
- Opportunity for photographers and jewelry brands to explore the beauty of understated elegance in jewelry editorials.
- Minimalist Fashion Photography
- Chance for fashion photographers to capture the allure of simplicity and minimalism in their shoots.
- Natural Beauty Campaigns
- Potential for beauty brands to emphasize the beauty of natural and clean-looking models in their advertising campaigns.
Who This Affects Most
- Photography
- Disruptive innovation opportunity for photographers to experiment with new styles and approaches in jewelry shoots.
- Jewelry
- Opportunity for the jewelry industry to promote the concept of understated elegance in their marketing and product design.
- Fashion
- Disruptive innovation opportunity for the fashion industry to embrace minimalist and natural aesthetics in their campaigns and designs.
