Named after a term uncommon to society, Jesse Jacobs' 'The Boy Next Door' captures the reverse role of gender infatuation. With demure shots, clean-cut clothing and a dreamy model, Jacobs focuses on appropriately mastering a heartthrob appeal to a female audience. Capturing infatuation involves model Matthew Logos and stylist Rene Fragoso in a collaborative effort to unmask the face behind young love.
With soft lighting, shaded scenes and effortless hipster style, Jacob re-invents a minimalist setting to each snap of the lens. Stylist Fragoso uses hipster-inspired clothing mixed with preppy polos to offset the idea of the high school sweetheart mindset. The reverse gender role of the editorial leaves readers nostalgic in this modern world.
What's Driving This Trend
- Reverse Gender Role Fashion
- Opportunity for clothing brands to tap into the nostalgia and romanticism of traditional gender roles by mixing and reversing them to appeal to modern audiences.
- Dreamy Male Model Photography
- Opportunity for fashion and lifestyle brands to capture and market the romanticized male image to infatuated female audiences.
- Nostalgic Minimalist Aesthetic
- Opportunity for home decor and lifestyle brands to leverage the appeal of simple and clean aesthetics by offering classic and minimalistic designs with a modern twist.
Who This Affects Most
- Fashion
- Opportunities to create gender-bending fashion lines with a nostalgic yet modern twist to appeal to infatuated audiences.
- Photography
- Opportunities to create dreamy photographs and editorial shoots that capture a romanticized male image for fashion and lifestyle brands.
- Home Decor
- Opportunities to offer minimalistic classic designs with a modern twist that appeal to the romantic and nostalgic feelings of consumers.
