The recently showcased Jeremy Scott SS12 collection for men and women features a wide variety of bright hues, eccentric prints and unusual textures. The unique American designer chose to present his menswear and womenswear on the same runway, and the collections are complementary in many ways.
Infused with Southern references, including a skintight dress printed with green cactus plants, funky stripes and silhouettes with bold cut-outs, the Jeremy Scott SS12 collection for men and women delivers modern fashion with a hint of quirkiness. Models tore down the runway with pink tresses and sky-high hairstyles.
Implications - Businesses that choose to position themselves and their styles away from tradition and convention will appeal to clients looking to distinguish themselves from others. Consumers will likely invest in products that enable them to showcase their individual quirkiness through wearable fashion.
Key Themes Behind This Trend
- Quirky Fashion
- Designers creating clothing with unusual prints and vibrant colors offer disruptive innovation opportunities in the fashion industry.
- Gender-neutral Runway
- Fashion shows featuring both menswear and womenswear on the same runway present disruptive innovation opportunities in the fashion industry by challenging traditional gender norms.
- Individual Expression
- Businesses that focus on enabling consumers to showcase their unique personality and quirks through wearable fashion can tap into disruptive innovation opportunities in the fashion industry.
Where This Applies
- Fashion
- Companies in the fashion industry can explore disruptive innovation opportunities by creating unique clothing designs with unconventional prints and colors.
- Fashion Shows
- Fashion events that challenge traditional gender norms by featuring both menswear and womenswear on the same runway offer disruptive innovation opportunities in the fashion industry.
- Retail
- Retail businesses that cater to consumers looking for individual expression through fashion can tap into disruptive innovation opportunities by offering a range of quirky and unique clothing options.
