The Jen Brill & Olivia Kim For Cole Haan lookbook makes breaking and entering look absolutely adorable. The giggling criminals don't have a care in the world as they climb through the window from a fire escape. Of course, they are probably just breaking into their own home after forgetting their keys somewhere.
It is particularly great that the Jen Brill & Olivia Kim For Cole Haan lookbook star the two designers behind the capsule collection. Brill, creative consultant and Chanel ambassador, and Kim, Opening Ceremony creative director, rock two of their favorite heels from the line. As vibrant and feminine as they appear to be, it is "a collection we feel will be exciting to a youthful, creative audience," according to Cole Haan creative director Phil Russo.
What Makes This Trend Stand Out
- Adorable and Vibrant Lookbooks
- Disruptive innovation opportunity: Creating lookbooks that showcase products in an adorable and vibrant way to attract a youthful, creative audience.
- Creative Collaborations in Fashion
- Disruptive innovation opportunity: Collaborating with influential designers to create exclusive capsule collections that appeal to a niche market.
- Personalized Marketing Campaigns
- Disruptive innovation opportunity: Developing marketing campaigns that feature real designers using their own products, creating a personal connection with the target audience.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporating creativity and vibrancy into fashion collections to appeal to a youthful, creative audience.
- Marketing
- Disruptive innovation opportunity: Leveraging collaborations with influential designers to create personalized marketing campaigns that resonate with a specific target audience.
- Retail
- Disruptive innovation opportunity: Creating unique and visually appealing lookbooks that enhance the shopping experience for customers.
