Ambiguous Mysterious Menswear

The Jehee Sheen A/W 2013 Collection is Ominous

The Jehee Sheen Autumn/Winter 2013 men's collection is dark and ambiguous. The fierce fashions are centered around accessories and the theme of teasing.

The handsome models featured in the preview photographs have their faces hidden with the help of wide-brimmed and floppy hats. The shots are all black and white adding to the sense of mystery behind the collection. The slick A/W 2013 line-up is made up of dark fabrics and contemporary pieces styled to appear gloomy and intriguing. Highlights from the collection include, lengthy trench coats with high collars, precisely cut blazers and stylish tapered trousers.

The Jehee Sheen Autumn/Winter 2013 collection is modern, mysterious and will make any man appear like your own personal private detective.

Mysterious Menswear
Designing men's clothing that emphasizes mystery and ambiguity, such as concealing the models faces and incorporating black and white photography.
Contemporary Dark Fabrics
Incorporating dark fabrics with contemporary pieces and styles, creating a modern gloomy look for men's clothing lines.
Accessories as Centerpieces
Designing men's fashion with a focus on accessories, such as the wide-brimmed and floppy hats, bringing a unique edge to the collection.

Who This Affects Most

Fashion
The fashion industry can incorporate these elements by designing more mysterious and contemporary men's clothing lines focused on accessories.
Photography
Photography industries can utilize black-and-white photography and the use of accessory focused models.
Marketing
Marketing industries can implement mystery and ambiguity into their brand campaign designs, using elements of teasing and hidden messages.
SCORE
5.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 71%
Freshness 8%