The J.Crew x New Balance 997 Kicks are inspired by a Classic Candy
Malika Renee Butss — March 9, 2016 — Fashion
References: hello.jcrew & solecollector
The upcoming J.Crew x New Balance collaboration pays tribute to a retro treat. Coated in a mix of neutral hues, this co-branded product is inspired by butterscotch candy.
This wouldn't be the first time American lifestyle brand J.Crew has teamed up with Nike to produce a cool and collaborative New Balance sneaker. While previous collaborations have resulted in sneakers that honor the United States as well as NYC, its latest co-branded product takes inspiration from a classic candy. Working with the New Balance 997 silhouette, J.Crew and Nike have set the tone for the spring season with leather, nubuck and suede rendered in a mix of tan and brown shades.
The latest J.Crew x New Balance sneaker is set to release on March 12th, 2016.
This wouldn't be the first time American lifestyle brand J.Crew has teamed up with Nike to produce a cool and collaborative New Balance sneaker. While previous collaborations have resulted in sneakers that honor the United States as well as NYC, its latest co-branded product takes inspiration from a classic candy. Working with the New Balance 997 silhouette, J.Crew and Nike have set the tone for the spring season with leather, nubuck and suede rendered in a mix of tan and brown shades.
The latest J.Crew x New Balance sneaker is set to release on March 12th, 2016.
Trend Themes
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Co-branding Fashion — Opportunity to create co-branded products that mix fashion with other industries (such as candy) for a unique and memorable consumer experience.
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Nostalgia-inspired Designs — Opportunity to tap into customers' nostalgia by creating products and designs inspired by retro treats and other nostalgic items.
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Collaborative Sneaker Designs — Opportunity to create unique sneaker designs through collaborations between fashion brands and sneaker companies.
Industry Implications
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Fashion — Fashion brands can partner with companies in other industries to create unique and memorable co-branded products.
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Food & Candy — Candy and food companies can partner with fashion brands to create nostalgic-inspired designs for clothing and accessories.
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Sports & Sneakers — Sneaker companies can collaborate with fashion brands to create unique and limited edition sneaker designs that appeal to both sneaker enthusiasts and fashion-forward consumers.
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