The upcoming J.Crew x New Balance collaboration pays tribute to a retro treat. Coated in a mix of neutral hues, this co-branded product is inspired by butterscotch candy.
This wouldn't be the first time American lifestyle brand J.Crew has teamed up with Nike to produce a cool and collaborative New Balance sneaker. While previous collaborations have resulted in sneakers that honor the United States as well as NYC, its latest co-branded product takes inspiration from a classic candy. Working with the New Balance 997 silhouette, J.Crew and Nike have set the tone for the spring season with leather, nubuck and suede rendered in a mix of tan and brown shades.
The latest J.Crew x New Balance sneaker is set to release on March 12th, 2016.
What's Driving This Trend
- Co-branding Fashion
- Opportunity to create co-branded products that mix fashion with other industries (such as candy) for a unique and memorable consumer experience.
- Nostalgia-inspired Designs
- Opportunity to tap into customers' nostalgia by creating products and designs inspired by retro treats and other nostalgic items.
- Collaborative Sneaker Designs
- Opportunity to create unique sneaker designs through collaborations between fashion brands and sneaker companies.
Who This Affects Most
- Fashion
- Fashion brands can partner with companies in other industries to create unique and memorable co-branded products.
- Food & Candy
- Candy and food companies can partner with fashion brands to create nostalgic-inspired designs for clothing and accessories.
- Sports & Sneakers
- Sneaker companies can collaborate with fashion brands to create unique and limited edition sneaker designs that appeal to both sneaker enthusiasts and fashion-forward consumers.
