Playful Pliable Timepieces

The JCDC Gummy Me!!! Watch is Shaped Like a Rabbit

In an era that adores anime characters and Kid Robot toys, the JCDC Gummy Me!!! watch will surely appeal to many (or at least to the slew of hipster individuals out there). Taking the form of one particularly bendy rabbit (or perhaps a bear?), this watch is quirky, playful and full of fun character.

Designed by none other than Jean-Charles De Castelbajac, the form of the JCDC Gummy Me!!! watch has actually popped up quite recently as mannequins in his fashion shop. Made out of flexible silicone, it wraps comfortably around the wrist, more like a bangle than an actual timepiece. Its true purpose is made even more dubious since the time is told through the eyes, which glow in the dark as well.

Flexible Timepieces
Advancements in flexible materials may allow for more comfortable and creative watch designs.
Character-inspired Watches
Incorporating beloved characters into watch designs may appeal to younger and trend-conscious consumers.
Alternative Time-telling Methods
Experimentation with nontraditional ways of displaying time may lead to unique and captivating watch designs.

Sectors Adopting This

Fashion
Collaborations between fashion designers and watchmakers may result in playful and unconventional timepiece designs.
Toy
Brands that specialize in character-inspired merchandise, such as Kid Robot, may consider entering the watch market to appeal to their fan base.
Materials Science
Research and development of flexible materials, such as silicone, may have applications in the fashion and watch industries for the creation of more comfortable and unique products.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 44%
Freshness 8%