Mastermind and Suicoke Co-Create a Footwear Model Entitled JASS
References: suicoke & highsnobiety
Mastermind works in collaboration with Suicoke once again on a new footwear silhouette entitled the 'JASS' shoe. It differentiates from the usual sandal shapes and branches to espadrilles that are slipped on and crafted in a more casual manner. Notably, the JASS shoe is exclusively available in Japan with an upcoming 'WORLD' model set to launch globally. The new WORLD JASS iteration is offered in three colorway options of either black, red, or off-white.
The highlighting details include the "MASTERMIND WORLD" adorning the uppers through gold embroidery and the signature skull and crossbones logo motif complete in silver over the sides of the shoes. The JAPAN JASS model is only offered in a black colorway with the logo across the uppers in silver stitching accents. Additionally, all of the sneaker colorways are completed with a Suicoke woven label. The midsoles are constructed from soft woven hemp and it rests in between the classic Suicoke Original EVA outsole and footbed.
The highlighting details include the "MASTERMIND WORLD" adorning the uppers through gold embroidery and the signature skull and crossbones logo motif complete in silver over the sides of the shoes. The JAPAN JASS model is only offered in a black colorway with the logo across the uppers in silver stitching accents. Additionally, all of the sneaker colorways are completed with a Suicoke woven label. The midsoles are constructed from soft woven hemp and it rests in between the classic Suicoke Original EVA outsole and footbed.
Trend Themes
1. Collaborative Footwear - Opportunity for brands to team up and create unique, hybrid footwear designs that stand out from traditional silhouettes.
2. Casual Espadrilles - Rise in popularity of espadrilles as a comfortable and stylish alternative to sandals, creating opportunities for brands to experiment with different materials and designs.
3. Embroidered Logos - Growing trend of brands incorporating embroidered logos on their products, paving the way for customization and personalization opportunities for customers.
Industry Implications
1. Footwear - Brands can tap into the growing demand for unique and hybrid footwear designs that deviate from traditional silhouettes, especially in the casual and comfort-driven segment of the market.
2. Fashion - Creative collaborations and unique designs in footwear can attract fashion-forward consumers who are looking for distinctive and fresh styles.
3. Textile Manufacturing - Incorporating alternative materials, such as woven hemp, in footwear production can create new opportunities for textile manufacturers to showcase their innovation and sustainability efforts.
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