Modernized Japanese Menswear

FACTOTUM's Spring/Summer Line Boasts Classic Cuts with a Fresh Twist

FACTOTUM, a Japanese menswear label, is celebrated by its consumers for looks that honor the traditional and offer up timeless pieces that can easily be worn every day.

For its Spring/Summer 2017 line however, FACTOTUM makes some adjustments -- imbuing the traditional styles with contemporary accents that transition them into current times -- albeit in a way that doesn't stride too far from what it knows already works.

The expansive collection is therefore meant for the modern man with a desire to achieve a look that's both high-class and unique. The Japanese menswear label succeeds on this front by mixing pieces that aren't often paired together, as well as making use of patterns that manage to clash just the right amount.

Modernized Japanese Menswear
FACTOTUM's Spring/Summer 2017 line offers an opportunity for traditional menswear to incorporate contemporary accents.
Classic Cuts with a Fresh Twist
The use of contrasting patterns and unexpected pairings suggests a push towards non-conformity in menswear.
High-class and Unique Style
With an expansive collection and innovative styling, FACTOTUM is poised to attract fashion-conscious consumers seeking a distinctive look.

Sectors Adopting This

Fashion and Apparel
FACTOTUM's Spring/Summer 2017 line could disrupt the men's fashion industry by pushing for a blend of traditional and contemporary elements.
Retail
Retailers that specialize in menswear could benefit from incorporating FACTOTUM's approach to mixing pieces and patterns to create unique, high-end looks.
Textile and Manufacturing
Manufacturers that supply high-quality textiles to menswear designers like FACTOTUM could see an increase in demand for materials that accommodate contemporary updates to traditional styles.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 43%
Freshness 8%

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