ASICS introduces its new Japan collection made up of three running shoe models in total -- this features the Metarun SPS, the GEL-Kayano 25, and the GEL-Kinsei. Every design boasts a construction of luxe leather materials, serving to those who prefer to wear the footwear casually.
The traditional iterations of the sneakers are more performance-driven but the new construction elevates the design in a more casual approach. The KEL-Kinsei and the GEL-Kayano 25 sneakers are complete in a Kobe leather for a supple finish -- it is offered in a navy blue hue. The Kayano 25 is also available in navy blue with contrasting branding accents, sitting on a soft cushioning system and a FlyteFoam midsole foundation. The Metarun SPS is made from Japanese white leather with gold and red detailing.
Image Credit: ASICS
What's Driving This Trend
- Luxe Leather Materials
- Opportunity for luxury brands to incorporate high-end materials in their product designs.
- Casual Approach
- Opportunity for performance-driven brands to expand into the casual footwear market.
- Traditional Iterations
- Opportunity for heritage brands to modernize their classic designs with new materials and construction techniques.
Who This Affects Most
- Footwear
- The footwear industry can explore innovative ways to incorporate luxe leather materials into their products.
- Luxury Brands
- Luxury brands can leverage the casual approach trend to create high-end sneakers with a more relaxed aesthetic.
- Athletic Brands
- Athletic brands can tap into the traditional iterations trend by updating their performance shoes with new materials and design elements.
