Jamie Bochert fronts Purple Fashion's latest beauty story, an image series that is lensed behind the wet glass of a shower. This editorial celebrates the season's hottest beauty looks that consist of red lips, heavy eyeshadows and chopped tresses.
Photographer Marilyn Minter captures this image series and collaborates with talented makeup artist Georgina Graham. Graham draws inspiration from the past and references the beauty looks of rockers like Pat Benatar -- known for her chopped black bob and eye-catching makeup.
This blurred beauty story features candid and hazy imagery. Its star Jamie Bochert pulls off an edgy look that references rock and roll. In addition to an edgy hairstyle, the model also experiments with makeup looks that are ideal for a concert or a night on the town.
What Makes This Trend Stand Out
- Wet-look Photography
- There is an opportunity to create a trend of beauty and fashion photography taken behind wet glass to bring a new dimension to traditional editorial shoots.
- Nostalgic Beauty
- There is an opportunity to reclaim past beauty looks and make them new and appealing for modern day shoots, appealing to sentimentality and vintage glamour.
- Candid Imagery
- There is an opportunity to capture beauty looks with candid imagery rather than highly curated shots to create a more natural, less staged look in photography.
Sectors Adopting This
- Fashion and Beauty Photography
- The fashion and beauty photography industry can benefit from this trend by creating unique and edgy shoots that stand out from the traditional shots of models.
- Makeup and Beauty Products
- The makeup and beauty product industry can benefit from reviving past beauty looks and tailoring them to modern audiences, as well as incorporating edgier looks for a more dramatic look.
- Fashion and Beauty Editorial
- Fashion and beauty editorial publications can benefit from this trend by creating more candid and natural-looking shots that break from traditional, highly curated images.
