Poking fun at celebrities and their parenting skills, James Piatt, who is known for his controversial purse designs, has created 'The Foundling.'
'The Foundling' is a copper purse that is designed to look like an abandoned and crying child. The baby in the bag also comes with 4 attachable clip-ons, a package of cigarettes (Britney Spears shoutout), an open window (Michael Jackson), water well for baby Jessica and an airplane (Charles Lindbergh, Jr.).
Implications - Businesses that are able to transform something comedic or amusing into a product used for functional purposes will benefit tremendously in today's society. These businesses will also benefit by being perceived as highly approachable by potential consumers due to their comedic tastes.