Poking fun at celebrities and their parenting skills, James Piatt, who is known for his controversial purse designs, has created 'The Foundling.'
'The Foundling' is a copper purse that is designed to look like an abandoned and crying child. The baby in the bag also comes with 4 attachable clip-ons, a package of cigarettes (Britney Spears shoutout), an open window (Michael Jackson), water well for baby Jessica and an airplane (Charles Lindbergh, Jr.).
Implications - Businesses that are able to transform something comedic or amusing into a product used for functional purposes will benefit tremendously in today's society. These businesses will also benefit by being perceived as highly approachable by potential consumers due to their comedic tastes.
What's Driving This Trend
- Functional Comedy Products
- Creating products that merge comedy with functionality offers disruptive innovation opportunities for businesses.
- Approachable Branding
- Brands that incorporate comedic elements into their products can be seen as highly approachable, opening up disruptive innovation opportunities.
- Satirical Parenting
- Exploring satirical concepts related to parenting can lead to disruptive innovation in product design and marketing strategies.
Who This Affects Most
- Fashion Accessories
- The fashion accessories industry can tap into the trend of creating functional comedy products like 'The Foundling'.
- Consumer Goods
- Consumer good companies can explore the approachable branding trend by incorporating comedic elements into their products.
- Parenting Products
- The parenting products industry can explore the idea of satirical parenting and create innovative products that cater to consumer needs.
