Following in the increasingly popular theme of glamorized aggression and violence in the media, the new issue of VMAN magazine features Hollywood star James Franco shooting a large weapon on its cover.
The weapon shooting cover is the latest in a series of editorials, ad campaigns and magazine covers that glamorize violence and aggression. The fact that James Franco is a famous actor and not just a model makes it even more disheartening.
Implications - Consumers are intrigued by violence because of its primal nature, which vicariously empowers people. It hearkens back to the days when physical superiority was essential of human beings for survival purposes. Corporations looking to evoke a sense of power may consider using violent imagery in promotional campaigns.