Italian luxury fashion brand Prada has announced that Oscar-nominated actor Jack Gyllenhaal will front its newest, unreleased cologne. The fragrance is set to be released on August 3rd, though its name and details have yet to be revealed.
According to Prada, Gyllenhaal's "audacious spirit" thoroughly embodies the vision of its new fragrance, "striking a balance between strength and virility, elegance and sensuality, and sophistication and self-awareness." This collaboration marks the first time Gyllenhaal has worked with Prada, who hopes that the actor's wide-ranging appeal and "quiet intensity" will make for a successful product. It seems appropriate for an actor like Gyllenhall – who has starred in over 60 feature films – to now have his own cologne.
"With a combination of physical and intellectual strength, Jake is a modern adventurer - the perfect embodiment of Prada's new masculine fragrance," said Yann Andrea, Prada's Beauty International General Manager.