Kodak Drives Home Their "It's Time to Smile" Motto
Tawanda Johnson — December 23, 2009 — Tech
References: 1000words.kodak & adland
In an effort to contribute to its brand-building campaign “It’s time to smile,” Kodak has created a new ad spot featuring an animated young lady made of paper that has apparently lost her smile. She walks through a real living environment searching dismally for her smile. As luck would have it, she locates her smile within fun and exciting pictures of herself with family and friends from a digital photo frame.
The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love. I have to admit, the premise is creative and admirable.
The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love. I have to admit, the premise is creative and admirable.
Trend Themes
-
Digital Photo Frames — The rise of digital photo frames presents opportunities for innovative technology to enhance homes and offer personalized experiences.
-
Animated Advertising — Animated ads are becoming more popular, providing opportunities for creativity and brand differentiation.
-
Brand Building Campaigns — There are opportunities to use technology to build powerful, emotional brand campaigns that resonate with consumers.
Industry Implications
-
Technology — The digital photo frames industry is being disrupted by innovative tech solutions that offer personalized experiences.
-
Advertising — As animated ads become more popular, ad agencies have opportunities to differentiate their brand campaigns with creative and innovative approaches.
-
Consumer Goods — Consumer goods companies can use technology to build powerful brand campaigns that resonate with their audience and foster emotional connections.
4.1
Score
Popularity
Activity
Freshness
