With the Iris Apfel Eyebobs collection, a person will be able to satisfy a few desires: better vision, style, pop culture reference and more. That is because it is not only the epitome of quality and fashion, it is inspired by the iconic taste of 90 year-old Iris Apfel, who happens to be known for her eccentrically oversized eyewear.
Although the Iris Apfel Eyebobs collection is set to launch its range of affordable, yet fashionable glasses in 2013, the simply titled Iris will debut in January. It offers a taste of what is to come. This limited-edition frame will be available in three colors. Proceeds will go to Lighthouse International.
The Iris Apfel Eyebobs collection itself will be comprised of readers, sun readers and polarized sunglasses in a range of frames.
Key Themes Behind This Trend
- Oversized Eyewear Trend
- The popularity of eccentrically oversized eyewear is growing, presenting opportunities for innovative and bold designs.
- Fashionable Glasses
- The demand for affordable yet fashionable glasses is on the rise, creating opportunities for eyewear companies to offer stylish options at a lower price point.
- Influencer-inspired Collections
- Collaborations with influential figures like Iris Apfel offer opportunities for brands to create unique collections that appeal to a specific target audience.
Where This Applies
- Eyewear
- The eyewear industry can capitalize on the oversized eyewear trend by offering a wide range of bold and eccentric frame designs.
- Fashion
- The fashion industry can explore collaborations with influencers and iconic figures to create limited-edition collections that appeal to fashion-forward consumers.
- Nonprofit Organizations
- Nonprofit organizations like Lighthouse International can benefit from partnerships with eyewear brands, as proceeds from specific eyewear collections can be donated to support their causes.
