Though we are moving into the colder months and with that often comes more neutral or monotone fashions, these iridescent sneakers available from NIKEiD can brighten up any fall wardrobe. For non-sneakerheads, NIKEiD is a custom shoe service that allows users to choose the material, style and pattern they'd like for their personalized shoe purchase. Inviting consumers to be a part of the production process, the extended options mean Nike customers always leave happy.
Since the Nike Air Force 1 is such a popular shoe, Nike decided to make it available in an iridescent colorway. Reminiscent of step-sensing light-up shoes, these are a modern and mature take on a childhood favorite.
Key Themes Behind This Trend
- Iridescent Fashion
- The use of iridescent materials in fashion will become a popular trend in the coming years.
- Customized Sneakers
- Sneaker brands have a disruptive innovation opportunity to personalize their products for consumers.
- Consumer Involvement
- More companies will seek to involve consumers in the production process through personalized product customization.
Where This Applies
- Fashion and Apparel
- Fashion brands are beginning to incorporate iridescent materials into their designs.
- Athletic Footwear
- Sneaker brands like Nike are offering custom options for their shoes to stand out in the competitive athletic footwear industry.
- Tech-enabled Manufacturing
- Manufacturing companies can leverage technology to allow consumers to personalize and customize their products.
