The iRescue DIY campaign makes it very easy to create a profile and raise money for refugee-related issues. Regardless of how you go about raising funds -- bake sale, jamboree, or meatball eating contest -- the site centralizes the entire process.
The iRescue DIY campaign is niche in that it is specifically geared toward refugee issues. The site is currently underscoring the necessity for money needed in areas impacted by the East African drought.
Implications - Internet users without much technical experience want to a have a way to share their voice with a larger community. Kickstarter, for example, makes it easy to create a profile and raise funds for a artistic project. Companies should consider how they can encourage greater participation in the digital space.