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"Our Darkness" by Eli Schmidt Reflects on Financial Crisis

 - Mar 21, 2009   Updated: Apr 5 2011
References: contributingeditor.blogspot & homotography.blogspot
Contributing Editor, a cutting edge online magazine, keeps things in the current depressed mood of the recession and financial crisis with the aptly titled fashion editorial, 'Our Darkness.'

The black and white editorial features a melancholic AJ Abualrub captured by photographer Eli Schmidt and styled by Bryan Marryshow in mostly dark clothes.

Implications - In the midst of a difficult economic time, it would hardly be advisable for an advertising campaign to ignore the world around it entirely. Editorials like this tap into the general mindset of their target consumers in order to speak with them rather than against or at them. By attempting to capture what they are going through, campaigns like this are ultimately far more effective at appealing to beleaguered consumers.