Edward Cullen, the vampire character played by Robert Pattinson, is the inspiration for this fashion editorial called â€œInto The Twilight.â€
Young model Lucas Mascarini is styled by Kenneth Vernon as the alluringly solemn vampire with photography by Vincent Paul Yong. The editorial appears in the new issue of NewMan, a Malaysian men's magazine. This is the latest example of 'Twilight' mania, see more below.
Implications - Thanks to the success of Twilight, True Blood and other magical pop culture products, supernatural elements have been romanticized. The lighter approach to vampires is bringing in a younger audience who can now enjoy horror in a PG-13 manner. This has inspired many brands use this new family-friendly imagery of macabre themes in products that can now be targeted toward the younger demographic.