Reebok's classic silhouette the Instapump Fury got a fresh makeover for its 20th anniversary. The Instapump Fury OG doesn't use laces, instead the Instapump Fury relies on CO2-charged lockdown cushioning.
The BAU x Reebok Instapump Fury OG is a collaboration between Reebok and Frank the Butcher. The sneaker features an inflatable neoprene and leather upper with a splatter pattern. The shoes are finished off with "All Is Fair" and "BAU" (Business As Usual) embroidered graphics. The colorway is called the "Father/Daughter" pack and is, "dedicated to the dads that handle their biz," according to Frank the Butcher.
The design makes for a head turning sneaker and the comfort of the Instapumps can't be matched. Look for a bunch more colorways to come out for the Instapump Fury's 20th anniversary year.
Pumped-Up Anniversary Sneakers
More Stats +/-
Speckled Training Sneakers
Shape-Shifting Athletic Shoes
Pop Art Painting Sneakers
Spiral Snakeskin Pink Sneakers
Collegiate Colorway Kicks
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.