I just love the novelty products over at BlueQ.com. Just in time for St. Patrick's Day, you can now speak with an Irish accent with just one spritz of Instant Irish Accent Breath Spray. The copy is a hoot as well, with ads that promise â€œHours of entertainment, impress your boss, fool your friends,â€ and â€œFresh on the tongue like mist off the cliffs of Moher.â€
Implications - Youth consumers value irony first and foremost. Services and products that position themselves as being superfluous and togue-in-cheek resonate with this group. Companies should take this into consideration when pitching products to this demographic to foster a deeper engagement with the brand.