KangaROOS has collaborated with MORPRIME Industries and Tommy Triggah to design the limited edition ‘Inside Job Version 1.5,’ a follow-up to the trio’s ‘Inside Job’ series. The ‘Omni-Racer’ boasts a handmade base construction and comes in ‘Saffron’ and ‘Meranti.’ The ‘Saffron’ colorway is accented with beige tones on the tongues, medials, and heels, while a bright blue shade decorates the logo elements.
‘Meranti’ boasts brown suede overlays, cream panels, and black detailing for a more neutral, toned-down approach. Hits of ‘Wasabi Green’ can be spotted on the Kangaroo branding. Both sneakers arrive in special edition boxes that come with custom artwork that matches the insoles.
The KangaROOS ‘Omni-Racer’ launches on August 28 via KangaROOS website and select retailers.
Image Credit: KangaROOS
Key Themes Behind This Trend
- Collaborative Sneaker Design
- Opportunity for niche collaborations to emerge and expand on the sneaker industry.
- Handcrafted Footwear
- Potential to explore traditional, high-quality, and sustainable manufacturing processes.
- Limited Edition Releases
- Adoption of limited edition releases as a marketing strategy to engage and excite customers.
Where This Applies
- Fashion Industry
- Opportunity for boutique footwear brands and designers to leverage collaborations as a way to stand out in the crowded market.
- Craft Manufacturing Industry
- Handcrafted artisans and manufacturers can explore potential partnerships in the sneaker industry to expand their product offerings.
- Retail Industry
- Retailers can leverage limited edition releases to drive hype and in-store traffic both in-store and online.
