By Invite Only is a jewelry brand that has found a creative and equally as stylish way to ward off mosquitos thanks to beads that are specially designed to be insect-repelling. This is due to infusing the gemstones used with citronella that keeps bugs at bay. The aim is help reduce the potential of catching the Zika virus in a way that doesn't require consumers to douse themselves in heavily chemical-based products.
The bracelets are part of the Yu Ahn Collection and they feature stones such as onyx and jade as well as charms. Amongst the gems are green beads made with solid citronella that acts as a natural repellant to insects such as mosquitos. The green citronella sits inside a silver charm casing and can easily be refilled when the citronella runs out.
What's Driving This Trend
- Insect-repelling Jewelry
- Innovative use of citronella-infused beads to create insect-repelling jewelry, providing a stylish and natural alternative to chemical-based products.
- Natural Mosquito Repellants
- Growing demand for natural repellants due to concerns about chemical-based products, creating opportunities for companies to use eco-friendly and non-toxic ingredients.
- Fashion Meets Function
- Emergence of products that combine aesthetics with practicality, providing solutions to everyday problems while also serving as fashion statements.
Who This Affects Most
- Jewelry
- Opportunities for jewelry companies to incorporate insect-repelling beads or other eco-friendly materials into their designs, tapping into the growing demand for sustainable and health-conscious products.
- Personal Care
- Growing trend towards natural, non-toxic personal care products creates opportunity for companies to develop insect-repelling products that do not rely on harsh chemicals.
- Outdoor Recreation
- Rising interest in outdoor activities such as camping and hiking drives demand for insect-repelling products, creating opportunities for companies to create innovative and effective solutions for consumers.
