Bird-Bombarded Pictorials

The Zink July 2010 Spread is Ferocious and Hardcore

The Zink July 2010 editorial is too fierce and hardcore to pass up on -- even for those not fond of avian species.

Photographer Martin Tremblay is incredible and this shoot really showcases his talent as an artist. The Zink July 2010 spread was styled by Peter Papapetrou and the fashion is entirely black which looks sensational on the model's light complexion. Be sure to check out the gallery for more pictures.

Implications - The fashion industry often utilizes animals in fashion pictorials because they appear exotic to urban city dwellers. Corporations looking to differentiate themselves from competitors in their industry may consider utilizing animals in their promotional campaigns. It may cost more than standard advertising campaigns, but it will definitely set them apart from their competitors' ads.

Utilizing Animals in Advertising
Corporations looking to differentiate themselves from competitors in their industry may consider utilizing animals in their promotional campaigns to set them apart from competitors' ads.

Who This Affects Most

Fashion
Fashion industry can explore utilizing animals in their advertising campaigns to make their brand stand out from competitors.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 26%
Freshness 8%

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