Timeless Weatherproof Industrial Apparel

Stone Island Highlights Industrial Strength for SS19

Outerwear expert Stone Island introduces its Spring/Summer 2019 collection highlighting the functional elements of industrial strength. The label is often recognized for its immaculate craftsmanship of technical outerwear, ensuring that it has all the elements to combat the varying weather conditions. Stone Island is dedicated to timeless designs and innovative materials.

The latest seasonal capsule draws inspiration from workwear silhouettes and is structured with some industrial colorways. There is a focus of movement notions when constructing the pieces, showcasing an architectural structure that uses high-temperature washing. The label's signature dyeing process is enhanced using a militaristic cotton material alongside GORE-TEX, Dyneema leather, and more. The overall color palette highlights florescent, deep, and vibrant colors, evoking an eclectic tonal range.

Industrial Strength Apparel
Stone Island emphasizes the industrial strength and durability of its SS19 collection with a focus on workwear silhouettes and the use of high-temperature washing and innovative materials.
Timeless Workwear Silhouettes
Stone Island's SS19 collection draws inspiration from workwear silhouettes and embraces timeless designs for functional yet fashionable apparel.
Innovative Materials and Dyeing Processes
Stone Island's SS19 collection showcases innovative materials such as GORE-TEX, Dyneema leather, and unique dyeing processes, presenting opportunities for disruptive innovation in the fashion industry.

Sectors Adopting This

Fashion
Stone Island's use of innovative materials and dyeing processes presents opportunities for disruption and innovation in the fashion industry.
Outdoor Apparel
Stone Island's focus on industrial strength and functional designs can disrupt the outdoor apparel industry and provide new options for durable and fashionable outerwear.
Workwear
Stone Island's SS19 collection draws inspiration from workwear silhouettes, offering potential for disruption and innovation in the workwear industry with stylish and functional designs.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 23%
Freshness 8%