Flowery Men's Fashion

The In Bloom Editorial for Observer Magazine was Shot by Jason Hetherington

The In Bloom editorial for Observer Magazine features flower-covered men's wear that will have viewer's longing for spring. In almost all of these bloom-filled fashion shots, the male models are seen holding bouquets or wearing flowery headbands to help reinforce the spring theme behind this editorial.

Talented fashion photographer Jason Hertherington is behind this striking men's fashion series. Stylist Katie Tillyer put these brilliant bloom-covered looks together. Some of these looks include dark pants covered in floral print, and white button-ups with some kind of flower pattern printed on them. These outfits are extremely eye-catching, which makes them perfect for confident, stylish men.

This series proves that floral print fashion is not just for women. These guys rock floral-infused fashion better than most girls do, which is saying something.

Floral Men's Fashion
Opportunity for fashion brands to create innovative floral-infused designs for men's clothing.
Gender-neutral Fashion
Potential for breaking gender stereotypes in fashion by promoting floral print clothing for all genders.
Spring-themed Editorials
Opportunity for magazines and fashion photographers to feature more spring-themed men's fashion editorials.

Where This Applies

Fashion
Fashion brands can explore new markets and increase sales by introducing flower-covered men's wear.
Photography
Photographers can experiment with floral-infused fashion editorials to capture attention and expand their portfolio.
Magazine Publishing
Magazines can attract a wider audience and gain readership by showcasing diverse and inclusive men's fashion editorials.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 70%
Freshness 8%