Photographic Bedding Collections

The IKEA Urskog Collection Features Wildlife-Inspired Graphics

The IKEA Urskog collection is part of the design retailer's children's range and features a variety of patterned textiles. These include bedding sets, accent cushions, rugs and towels.

Bedding and cushion covers in a photographic wildlife print stand out from the line and feature imagery of a tiger, a lion and a panda with its baby. While the lion and tiger-adorned textiles are displayed in black and white tones -- with the tiger's blue eyes as an exception -- the panda image is shown in saturated colors.

Appealing to animal lovers, these home decor accessories stay true to IKEA's modern and design-forward aesthetic. Each piece is eye-catching and fun, and is offered at an affordable price -- ranging from $14.99 to $34.99.

Photographic Bedding Collections
Opportunity for retailers to capitalize on the trend of incorporating bold and vibrant wildlife imagery into bedding and home decor.

Where This Applies

Children's Home Decor
Children's home decor industry has the potential to leverage the popularity of animal-inspired patterns and designs in bedding collections.
Textile Manufacturing
Textile manufacturers can explore the production of photographic prints for bedding and cushion covers, targeting animal-loving consumers.
Affordable Decor
Affordable home decor industry can benefit from offering eye-catching and fun products like the IKEA Urskog collection, appealing to price-conscious shoppers.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 21%
Activity 7%
Freshness 9%

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