The Ones 2 Watch 'Idle Hands' fashion story is captured by photographer Tyler Morris and features model Edwina Preston at Select Model Management in London. Preston is captured while lounging in a brightly lit apartment and dons a wardrobe of effortlessly cool casuals. In addition to lightweight knits, the model poses in sheer dresses and jean and polo shirt pairings that embody a 70s-themed style inspiration.
Art direction for Idle Hands is courtesy of Rachel Caplan and Rory Heathfield Smith who team up with hair stylist Scott Jordan and makeup artist Sharon Massey. Both bring a retro beauty aesthetic to life with short and curled tresses that are worn with fresh-faced and natural looking makeup looks.
Why This Trend Is Growing
- Casual Fashion
- Disruptive innovation opportunity: Invest in sustainable, comfortable fabrics and loungewear designs that are both stylish and versatile.
- Retro Beauty
- Disruptive innovation opportunity: Develop beauty products and services that evoke the nostalgia and feel-good vibes of previous decades.
- Editorial Photography
- Disruptive innovation opportunity: Utilize emerging technology and new visual techniques to create unique and immersive fashion editorial content.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Create sustainable and versatile casual clothing pieces that cater to contemporary consumers who want comfort and stylishness in their wardrobes.
- Beauty
- Disruptive innovation opportunity: Produce beauty products and treatments that offer a retro aesthetic and evoke a sense of fun and playfulness.
- Photography
- Disruptive innovation opportunity: Utilize innovative techniques and capture fashion stories in unique settings that allow for more immersive and engaging experiences with the content.
