The i-D Spring 2014 issue adheres to a ‘more the merrier’ philosophy, cramming as many pretty faces as they could into one editorial. The spread featured models Lily McMenamy, Matilda Lowther, Eliza Cummings, Charlotte Wiggins, Sam Rollinson, Jake Love and Adwoa Aboah, amongst many, many others.
The glamorous people were photographed in an quirky London brownstone with a lot of character. Some of the shots were single-person portrait style, while others were chummier couple shots. For instance, one photograph features a model duo enjoying a cozy cup of tea in bed; another is of two models in an affectionate half-embrace.
The creative team consisted of fashion editor Victoria Young, photographer Angelo Pennetta, hair stylist Tracie Cant and makeup artist Lauren Parsons.
What's Driving This Trend
- Group Photoshoots
- Explore the market for new group photoshoots tools that can make the process easier and more efficient
- Inclusive Representation
- Find innovative ways to promote and expand inclusive representation in media and fashion industry
- Intimate Photography
- Create innovative approaches in intimate photography for better storytelling
Who This Affects Most
- Photography
- With the growth of group photoshoots, businesses can use this trend to develop better group photography tools in the market
- Fashion
- Innovative ways through which fashion designers and brands hiring diverse models in their campaigns making the fashion industry more inclusive
- Media
- Inclusive representation is becoming more vital in media, leading to an increase in demand for content creators who are seeking to develop more diversity in their work
